Suan Sunandha Rajabhat University's College of Communication Arts won the Challenger Award in the Research category for its presentation of the Community of Practice (CoP) project, "K-Yong KM Model: Transforming Communication to Drive the Grassroots Economy of Khlong Yong," as part of the 2026 Knowledge Management (KM) project.

The College of Communication Arts, Suan Sunandha Rajabhat University, led by Assoc. Prof. Thanit Phrukthra, Deputy Dean for Research and Academic Services, along with Dr. Savitree Suwannano, Deputy Dean for Planning and Quality Assurance, and relevant personnel, participated in presenting their Community of Practice (CoP) project. The opening ceremony was presided over by Associate Professor Dr. Chutikarn Srivibul, President of Suan Sunandha Rajabhat University, at Chok Kaeo Meeting Room, Building 31, Suan Sunandha Rajabhat University, Bangkok.

This presentation... The College of Communication Arts received the Challenger Award in the Research category for its group presentation of 10 topics, from "Knowledge" to "Community Power," specifically the K-Yong KM Model. This model transforms communication and product development into a driving force for the grassroots economy of Khlong Yong, aiming for best practices in 2026. The goal is to transfer the process of applying knowledge in communication innovation and product development to enhance the potential of the Khlong Yong community, strengthening the grassroots economy sustainably, and extracting lessons learned to serve as best practices for research and academic services at the university.

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Public Relations, College of Communication Arts, Suan Sunandha Rajabhat University

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