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The Faculty of Public Media was invited by Thai PBS and NIDA to brainstorm on the “Future Image Study Project for Thai Public Media”

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2024-12-23 11:52:24


The Faculty of Communication Arts was invited by Thai PBS and NIDA to brainstorm on the “Future Study Project of Thai Public Media.” Assistant Professor Dr. Narong Anurak, Mr. Wiravat Singhasiri, lecturers and students from the Content Creation and News Program joined the “Future Study Project of Thai Public Media” to jointly create a vision and approach for developing the public media industry to grow sustainably in the future. The participants came from many organizations to represent them in expressing their opinions and perspectives on the future of public media. The atmosphere of the event raised important issues that affect the future such as politics, economy, society, technology, environment, and law, which may be involved and may cause changes in the direction of media in Thailand in the next 10 years in order to respond to the needs of the people, including trust in public media organizations, formats, and changes in direction from digital TV to other online platforms to reach the people, and to cope with the ever-changing global trends, which will help to see a picture of Thai media in the future. In addition, there was an interesting topic, “What will the role of public media be in the next 10 years?” The participants agreed that news or public TV must be able to be a place for the people to rely on to receive fairness. They must present news that is more reliable and be a place for families and youth to rely on. The brainstorming session also talked about changing the context of organizations in the media industry in which direction to go, to be consistent with the behavior of people in the current era, including (AI) artificial intelligence that will help make work more convenient, solving environmental issues that the media should help raise awareness among the public, and also talked about reducing the problem of fake news that is often seen today. In the future, there should be a tool to help solve this problem in a timely manner. This event was organized by the National Institute of Development Administration (NIDA) in collaboration with the Public Broadcasting Service of Thailand (MCOT) at the Co-working space room, Learning Center Building, Thai PBS TV Station.