Suan Sunandha College of Communication Arts uplifts the Khlong Yong community by 'building a brand.' Mr. Adisak Amornchat, Secretary-General of the Advertising Association of Thailand, shared his knowledge on adding value to local products

 ???? The College of Communication Arts, Suan Sunandha Rajabhat University, launched a workshop project on 'Product Label Design (Branding),' with Dr. Somthop Kaewchua, Deputy Dean for Administration, presiding over the opening ceremony at the Digital Learning Center, 3rd floor, College of Communication Arts, Suan Sunandha Rajabhat University, Nakhon Pathom Campus. The event aims to help entrepreneurs in the Khlong Yong community turn 'good products' into 'outstanding products,' and they were honored to have Mr. Adisak Amornchat, Secretary-General of the Advertising Association of Thailand, as the speaker.

????This training focuses on creating Positioning, Promise, and Storytelling so that products aren't just ordinary items, but things that build trust and value in the minds of consumers. It helps add value by turning local raw materials into premium products, allowing them to sell at higher prices. There are workshop activities that help products have a clear identity, are easy to remember, stand out from competitors in the market, and generate income by teaching marketing skills that allow communities to communicate the value of their products globally.
????Meanwhile, the College of Communication Arts is committed to using communication knowledge to drive the growth of the grassroots economy.